I have previously suggested that perhaps there may be reasons why the property and workplace industry had not embraced social media (ignore the date, it’s when I moved the blog over from Posterous).
Almost a year later and the situation remains the same. In certain respects could be argued that it has further retreated. The reticence of a profession that has so much influence on people’s working lives across the planet to share its perspectives and opinions – considered or otherwise – has led me to ask – is the profession scared of the dark? If so, why? Some reasons may be…..
- In the face of the emergence of the social organisation, the influence of the profession may be waning altogether, as we seem to need less space to work and demand less of our workplace – other stuff may be more important
- Others may know more than we do about people working together, and what they need – we might no longer the experts we one were – others may know stuff too
- As workplace issues shift into the realms of interaction, engagement and trust, the knowledge and skills commonly associated with – and pursued by – the property and workplace industry could be becoming increasingly irrelevant – we may know the wrong stuff
- It is an industry that seems to be fundamentally geared towards case studies, portfolios and examples, carefully stated and manicured – awards and published “success” as that’s where future business is generated – we may need to learn from difficult stuff too
- It is an industry with an apparent learning problem derived from what seems to be an inability to be honest and open about what did not go right with an experiment or attempt to do something differently – it espouses the need for workplaces to be able to support innovation but its DNA seems to deny itself the opportunity – being social means we may have to learn stuff
- It is an industry that seems to lock itself away in subscription-based “professional” bodies – that are in effect collectives, without barriers to entry – and places undue reliance on their scripted, traditional, periodic and seemingly out-dated offerings, rather than seizing the chance to co-develop itself – we may need to embrace the informal stuff
- It means practising what is preached – “openness”, “interaction” and “collaboration” are the ubiquitous spam of the profession, yet al too often, it seems, NIMBY, as it could reveal a little too much about ourselves – we may have to do the stuff we talk about
Are we in bed amongst the stones?