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B2B Marketing 2023 Guide for SMEs

Not only are B2B eCommerce platforms and tools helping businesses grow, but they are providing small and medium businesses with new opportunities. If you’re interested in learning more about what you could accomplish with an eCommerce solution in your business, schedule a demo today to learn about our products and how we can help. Increasingly, smaller organizations are embracing the economic potential of the digital commerce economy. In addition, B2B eCommerce automation induces new ways for SMEs to leverage spontaneously. Data is everywhere, and you can find it in your company’s warehouse, on the web, in your customer data, and more.

The world of B2B eCommerce has ensured that businesses are able to tap into wider customer groups across all sectors, with this greatly improving the sales process to increase sales and overall customer experience. For example, Buying wholesale has always been an option for business buyers, but it wasn’t until the rise of the Internet that it became accessible to all. The second reason B2B eCommerce platforms are essential for SMEs is the increase in competition in the marketplace. Companies need to focus more on customer satisfaction because the competition is so high that if they don’t provide what business customers demand, then someone else will quickly.

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. The very first thing that you need to do to start your b2b lead generation process successfully is to define your Ideal Account Profile . All social networks are actively reducing the organic reach available to business. Content can be created and shared, with the hope that it will be shared and re-shared to increase the audience for the content.

This was the market Lloyds Banking Group was seeking to permeate, employing a multi-burst campaign built around direct mail, with follow-up coming in the form of email, telemarketing, and digital display. Yet there’s an ill-informed assumption balenos fishing rod failstacks that all the money in B2B lies with the big blue-chip corporates, with many B2B marketers culpable of overlooking the burgeoning small-business sector. As for social advertising, LinkedIn is the best platform for organic B2B social reach.

Social media is where you can show-off the personality of your brand, build awareness and share your content marketing. Goals are important for growth and could range from getting new business, increasing organic website traffic and boosting conversions, to improving engagement and building your followers on social media. Understanding what motivates them, why they would require your service or products, and the different steps they take through the buyer’s journey is essential. All of this information will enable you to create your buyer personas and choose the correct messaging for speaking to them. This is where you review their social media channels, content and website to get more of an understanding of their audiences, messaging and tone of voice. The key difference between B2B and B2C (business-to-consumer) marketing is that B2C is focused on selling to individual consumers instead of businesses.