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How FXs John Landgraf Learned to Love the Streaming Wars

It was really a struggle to retain any kind of separate identity when you had so many competitors and you had so much money and so many shows coming into the system. When you mush two companies together and all these different new initiatives and projects, it takes time. I don’t think the ecosystem is smooth at all, as we were discussing, but actually, the internal functioning of the Disney ecosystem and FX inside it was pretty smooth for the past half of this year, and that’s evidenced by the performance.

The average churn rate in the U.S. is 37% and is even higher for Gen Z and millennials , at 50%, according to Deloitte. While some industry analysts believes subscription prices will continue to rise, companies are looking to provide alternative revenue sources to ensure hikes are not the only route to growth. “The business model isn’t as attractive as once thought due to the intensifying competition for time, attention and consumer spending,” wrote Robert Fishman and Michael Nathanson of MoffettNathanson in a recent report. The firm recently lowered its target stock price for Walt Disney Co., Paramount Global and AMC Networks.

In the United States, a vast majority of respondents are playing video games. Thanks to a range of devices and content, more than 80% of both men and women say they play, with half of smartphone owners saying they play on a smartphone daily. As we might expect, Gen Z and Millennial gamers play the most, logging an average of 11 and 13 hours per week, respectively. Gen X gamers follow closely behind with around 10 hours of gameplay every week . Social media services have become increasingly dynamic spaces. For many consumers, these services have offered essential ways to connect, gather information, and stay entertained.

When we were a basic-cable network, we made about a dozen shows. When we reorganized ourselves and looked forward to a future in which there were, we thought, going to be maybe 600 television shows, we thought maybe 30 would be a good number chrome will limit access citing security and probably about the most we thought we could do while maintaining the quality. But we don’t have a compact business model — a limited number of retailers and a limited number of wholesalers, all of whom are profiting from the ecosystem.

“Thank God that Disney bought us and wrapped us into its larger streaming service, and its larger family of linear networks,” he says. During the early part of the pandemic, it looked like the streaming-first future championed by Netflix was arriving even more quickly than predicted. Movie theaters were closed as cities locked down to slow the spread of COVID-19, and people turned to streaming to entertain themselves. But as pandemic measures were dropped, and the competition for subscriptions got tougher, the streaming pioneer’s share price got hammered, hundreds of employees were laid off, and the company introduced ads to its platform for the first time.

These media giants have a significant advantage over their technology competitors in terms of TV and digital empires with celebrity talent, intellectual property, and promotional ad inventory. Using owned assets has become a common model for media conglomerates’ streaming services as they compete with Netflix. With so many new players adding on to the competition, customers will have to choose. According to a survey conducted by The Wall Street Journal and the Harris Poll, Americans are prepared to pay an average of $44 per month on video streaming services, so not everyone can emerge victorious. The people who are using HBO Max are going to use it regardless, because they were using HBO.

The impact of network effect and complementary products was clearly visible in the battle of Microsoft vs. Slack. When Microsoft launched Teams, Stewart Butterfield, the CEO of Slack, welcomed them openly and with a sarcastic, full-page ad in the November 2, 2016 edition of the New York Times. And on the talent front, media giants like WarnerMedia and Disney have secured lucrative multiyear deals with some of the biggest creators, from “Star Wars” veteran J.J. So Netflix and other incumbents will feel the heat once the pandemic subsides and the production of movies and shows get back to full swing. © 2023 Guardian News & Media Limited or its affiliated companies.

We do see, from a data perspective, that there is longer-term demand if it goes the more traditional route, but certain movies are just naturally going to perform better on streaming. They are going to be more valuable to a company via streaming than they are in a crowded theatrical marketplace, which is what we are getting back to. That is something he didn’t have too much experience with; he did not come up through the studio on the creative side, he came up on the distribution side. I think to your point about Tim Cook, it may make Chapek a good CEO in five years when Disney is really in the middle of this move to becoming a big tech platform, or the idea of tech being more integrated with its actual core identity. Until then, he is still the head of a creative company known for some of the best creative teams in the world.