These social networking sites are essentially a colossal collection of About Me pages. If your business is new and doesn’t yet have facts, figures and testimonials to support your claims, talk about your goals and describe what you’re doing to achieve them. Think about revisiting your About Us page to add in those numbers once you’ve established a track record. For personal websites, consider placing your contact information front and center.
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Another creative option is to make and add a video message to your page. This is a more personalized approach to an about us page. Whatever you choose, stay true to your brand and keep your voice consistent. Make your About page visually attractive and engaging for the visitors. Come up with creative ways to present your information using visuals.
It’s relevant for your whole website, not only the About Us page. Planning, whether it is product planning or website planning is the key to success for any business. When it comes to your website pages, you should start with preparing everything you’ll need in the process. To make your point more convincing, use social proof. So, instead of telling them how good you are in what you do, simply show them successful cases using testimonials from your clients, case studies, reviews, etc. Define the problem your audience is facing and introduce your solution.
A photo of you “on the job,” will make you seem more real. From there, it’s just a small leap for them to trust you and want to do business with you. The business owner’s childhood pet was the inspiration for the company. The About Us page was the perfect place to tell that story. Just keep it short, make it easy to understand and offer a benefit. A Forbes study recently revealed that 59% of senior executives prefer video to text if both are offered on the same page.
Add an emotional element to your About Us page by adding details of the people that are driving the passion at your business. People find it easier to connect with human beings, so allow the personality of your crew to shine through the About Us page. Mission and vision, your aim, and maybe something about your future goals too.