Would this lead to a potential marketing boon for both WWE and Starbucks? The Donald Trump of iced coffee, the Unicorn Frappuccino evokes heated conversation anytime its mentioned, sends 2 a.m. Tweets mocking competing macchiatosand has become catnip for late-night monologues. The limited engagement of the Starbucks Unicorn Frappuccino sadly came to an end on Sunday.
On that note, the drink doesn’t have much in common with Starbucks’ colorful concoction that created a social media firestorm across the country. After the Unicorn rose to stunt-food stardom, Starbucks tried to mimic the success weeks later with the Midnight Mint Mocha and Zombie Frappuccino. The drinks were met with less fanfare but underscore the brand’s growing focus on social media as mobile becomes a larger driver of its business. The barista had it with the high demand for the limited-edition Starbucks Unicorn Frappuccino, which ignited aa social media frenzy. As crowds of people kept flocking to the rainbow drink, Burson tweeted a video rant so energetic, so scathing, that it quickly went nearly as viral as the drink. Starbucks’ take on the trend serves as a testament to social media’s influence on food industry innovation.
“The House of Paco Rabanne wishes to honour our visionary designer and founder who passed away today at the age of 88,” the caption read. One year after the death of Amir Locke, a 22-year-old man shot and killed by Minneapolis police, attorneys Ben Crump, elitemilk leaked onlyfans Antonio Romanucci and Jeff Storms announced Friday during a news conference that they’ve filed a civil lawsuit. Locke was fatally shot in February 2022 by Minneapolis police officers executing a no-knock search warrant on the apartment he was in.
Zara need to be extremely in touch with the latest trends and cultural references in order to consistently deliver on-trend fashion items — but it clearly missed the mark this week. Baristas have also been speaking out on Twitter, with some saying they are glad their store has sold out or pleading with customers not to order the birthday cake-flavored concoction. As if all that social integration wasn’t enough, Starbucks made sure that if your local Starbucks sold out of the beverage you could rely on their sponsored Snapchat Filter to give you your Unicorn Frappuccino social experience (with rainbows, a flying cat, and all!). Of course, the experience lends itself incredibly well to video, too. It’s easy to imagine all those social butterflies excited to document the changing Unicorn Frappuccino on Snapchat, or take a before-and-after photo on Instagram.
Brooklyn cafe The End is claiming the beverage is a rip-off of one of its beverages, the Unicorn Latte. The drinks are pretty different — the cafe’s latte is made with ingredients that include raw cashews, cold-pressed ginger and lemon juice, while Starbucks’ crème-based frappuccino is made with mango syrup, sweet pink powder and sour blue syrup. And Starbucks was not kidding when they said, “while supplies last.” The beverage was practically unavailable the moment it hit stores. The next day, I tried five different Starbucks locations between Denver and Fort Collins before I found a store with enough ingredients left to make me one. Schultz said that the pink-and-blue drink drove significant traffic to chains during its limited run as well as brand awareness and affinity.