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US-based Yotpo, Bulgarias SMSBump owner, becomes unicorn after $230m funding round

“Those solutions, with siloed customer data, force marketers to work harder and definitely not smarter. As a result, experiences are lagging behind and their customers are walking away.” Their SaaS platform allows automating any transactional messages, segmenting customers, sending customized remarketing messages based on behavior, scheduling campaigns and monitoring them in real-time. SMSBump’s platform automates SMS campaigns and it is integrated with large eCommerce platforms like Shopify, WooCommerce, and Opencart.

Barely more than seven months after its most recent funding announcement,Yotpois revealing that it has raised another $230 million in a Series F round that values the company at $1.4 billion (post-money). “The biggest challenge for us right now is hiring,” Tagrin said, pointing out that, with the company “firing on all cylinders,” he plans to hire 250 engineering, product, sales and customer success positions this year to augment the 500 existing Yotpo employees. “They’re one of the longest standing software partners we have one also one of the most important smart pressed juice cleanse reviews in our stack,” Lapidus says. The round was led by Bessemer Venture Partners and Tiger Global, with participation from existing investors Claltech Investment, Coin Ventures, Hanaco, Vertex Ventures, Vintage Investment Partners, among others. We got better valuations from other investors, but it was very obvious once Bessemer engaged with us that they were the right partner. Among its investors are the foun ders , Viola Ventures, Tal Barnoach’s Disruptive Technologies Venture Capital, 83North, Saban Ventures, Leumi Partners, and Clal Industries.

The number of tech integrations with Yotpo products grew 40 percent year-over-year in 2020, the company said. The Israeli e-commerce marketing platform has increased its valuation by 50% since it raised $75 million last August. The Tel Aviv-based firm helps brands create customer content by messaging users through email and text messages to get their reviews about a product they have purchased.

(The company acquired SMSBump at the beginning of 2020 and Tagrin said it’s “70% of the way there” toward full integration.) Among other things, the company is planning to launch new products around customer communication and measuring a customer’s lifetime value. (The companyacquired SMSBumpat the beginning of 2020 and Tagrin said it’s “70% of the way there” toward full integration.) Among other things, the company is planning to launch new products around customer communication and measuring a customer’s lifetime value. Yotpo integrates with the tools online businesses use every day, including Google and Instagram, and is available on all major ecommerce platforms, including Shopify, Salesforce Commerce Cloud, Magento , and BigCommerce. Led by Bessemer Venture Partners and Tiger Global, the funding round saw participation from existing investors including Claltech Investment, Coin Ventures, Hanaco, Vertex Ventures, Vintage Investment Partners, the statement said. The company now serves over 30,000 customers including Patagonia, Revolution Beauty, Brooklinen, Steve Madden and Princess Polly and has crossed the $100m annual recurring revenue threshold.

To illustrate this, Tagrin described a marketer wanting to create a customized offer just for users who had both purchased a product in the past 90 days and left a five-star review. Yotpo allows them to do that with “just the click of a button,” whereas “that experience was just not feasible before Yotpo,” he said. You hereby accept The Times of Israel Terms of Use and Privacy Policy, and you agree to receive the latest news & offers from The Times of Israel and its partners or ad sponsors. CEO Tomer Tagrin said we will use these funds for Research and Development to accelerate growth.

In 2014 it reached its first multimillion-dollar funding, worth $ 10.7 million, in the so-called Series A. Today, with its growing roster of clients and investors, Yotpo is gaining name recognition and earning a place among larger competitors. “We are excited by Yotpo’s approach to providing a unified marketing tech stack and the value it provides to brands and online shoppers in the process,” said John Curtius, investor and partner at Tiger Global. Yotpo, an ecommerce marketing platform, has raised $230 million in Series F funding. With the latest funds, Yotpo plans to double its product and R&D team to accelerate the rollout of its full platform of products that will be connected to one another to provide unified customer data. Led by Tomer Tagrin, CEO & Cofounder, Yotpo provides an eCommerce marketing platform designed to give brands the ability to gain and retain customers through the integration of data-driven solutions for Loyalty, SMS Marketing, Reviews, and more.